Infrastructure v2.1
MinorMarch 2026- •Added automated IVT (Invalid Traffic) detection and filtering
- •Added server-side creative content analysis and policy enforcement
- •Added supply chain transparency with ads.txt, sellers.json, and schain support
- •Deployed Sentry error monitoring for proactive issue detection
- •Added health check and cache refresh admin endpoints
Dashboard v2.0
MajorMarch 2026- •Multi-dimensional analytics reporting with 13 metrics across 5 dimensions
- •Per-geo floor price configuration for ad units
- •Brand safety controls: bcat, badv, and bapp blocklists at the app level
- •Billing and payments section with payment history and terms
- •User management with role-based access and invite system
- •Real-time revenue and performance dashboards
Platform v2.0
MajorMarch 2026- •Full OpenRTB 2.5 specification compliance for bid requests and responses
- •GDPR (TCF v2.2), CCPA (US Privacy), GPP, and COPPA consent signal pass-through
- •Private Marketplace (PMP) deal support for preferred demand partners
- •Dynamic floor pricing with per-ad-unit and per-geo configuration
- •First-price auction with configurable tmax and per-DSP timeout controls
- •Win/loss notification support via nurl, burl, and lurl callbacks
- •OpenRTB mediation endpoint for external mediation platforms
- •In-memory caching layer with auto-refresh for DSP, mediation, and network configs
Android SDK v1.0.1
PatchMarch 2026- •Bug fixes and stability improvements
- •Improved ad loading reliability
- •Minor memory usage optimizations
Android SDK v1.0.0
Initial ReleaseFebruary 2026- •Initial release of the Oprello Ads SDK for Android
- •Support for banner, interstitial, rewarded, native, and app open ad formats
- •OpenRTB 2.5 compliant ad requests
- •GDPR (TCF v2), CCPA (US Privacy), GPP, and COPPA consent support
- •MRAID 3.0 support for rich media creatives
- •VAST 2.0-4.x video ad support with VAST event tracking
- •SKAdNetwork attribution support
- •Consent management: auto-reads CMP SharedPreferences
- •Test mode for development and QA
iOS SDK v1.0.0
Initial ReleaseFebruary 2026- •Initial release of the Oprello Ads SDK for iOS
- •Support for banner, interstitial, rewarded, native, and app open ad formats
- •OpenRTB 2.5 compliant ad requests
- •App Tracking Transparency (ATT) integration
- •SKAdNetwork attribution support
- •GDPR (TCF v2), CCPA (US Privacy), GPP, and COPPA consent support
- •MRAID 3.0 support for rich media creatives
- •VAST 2.0-4.x video ad support with VAST event tracking
- •Consent management: auto-reads CMP UserDefaults
- •Test mode for development and QA